James Mansour, Project Director, Mansour Design
Sony Created Brand Leadership
Corian® solid surface was used to redesign flagship stores to reflect Sony’s brand leadership in design and technology.
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Sony Design Elements
Developed store elements that would be stylish, visually- stimulating and durable.
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Retail Design Ideas
Unique, “high-touch” interactive fixtures that create a modern and inviting retail experience.
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The image caption is not restricted in its character count.
ISSUES
- Redesigning flagship stores to reflect Sony’s brand leadership in design and technology
- Needed unique, “high-touch” interactive fixtures that create a modern and inviting retail experience
- Existing fixtures required consistent replacement due to wear and tear
CHALLENGES
- Developing store elements that would be stylish, visually-stimulating and durable
- Finding surface materials that enhanced presentation of Sony products while encouraging interaction
- Creating customised surfaces with textural variety and depth
SOLUTIONS
- DuPont™ Corian® solid surface provided a high-end, distinctive look that’s durable and renewable
- Thermo-forming process allowed for organic, aerodynamic designs
- The warmth of Corian® surfaces encouraged visitors to interact
BENEFITS
- Corian® versatility allows endless coordinated surfaces with thermoforming, texturing, backlighting and curving
